Cooper Farm & Kennel

This project was for a client who came to me with only the business name Cooper Farm & Kennel. With the free direction I took the design literally with the original design. I wanted to include a barn but not have it over power the design and cause confusion so having the two leaning dog figures surrounding the barn draws attention to the kennel aspect first. After revisiting the design and adding color, the amaranth purple helps creates a flow for the eyes to follow to the center then to the bottom banner which reiterates that this business is both a farm and dog kennel service.